About The Founder

Sarahca Peterson | Poet • Cultural Architect • Media Visionary • Community Advocate

Meet Sarahca Peterson, a poet and spoken word artist born in Arcadia, Florida and raised in Pompano Beach—whose life and work stand at the powerful intersection of art, media, advocacy, and community transformation.

Sarahca made her official entrance into the poetry community in 2012 at Black on Black Rhymes in Tampa, Florida, where she performed her very first spoken word poem. What began as a single performance quickly evolved into a calling. That night led to her first feature opportunity—and ultimately a career that has since seen her grace over 200 stages, captivating audiences with work that is both vulnerable and unapologetically bold.

Often described as an enigma on the local and regional arts scene, Sarahca balances her creative career with motherhood. She is a devoted single mother of three children—two daughters and a five-year-old son—whom she lovingly refers to as her "reasons." Motherhood is not separate from her work; it is the fuel behind her commitment to building generational impact and access.

In 2011, Sarahca published her debut fiction novel, From Behind This Chair, a layered and compelling story exploring identity, power, and intimacy through the lens of a hairstylist's chair—long before narrative storytelling rooted in lived experience became a mainstream cultural movement.

She is the Founder and CEO of The Round Table Project LLC, a cultural arts programming and production company dedicated to artist ownership, equitable pay, and sustainable creative ecosystems. Under this banner, Sarahca has produced live shows, albums, panels, cultural experiences, and civic partnerships—positioning the arts as both a community resource and an economic driver. She is currently working on her junior poetry album, continuing to evolve spoken word into recorded, archival, and monetized formats.

Sarahca is also the visionary behind Small Towns Need Poetry Too, a now decade-long initiative that brings poets and creatives into overlooked and underserved communities to reintroduce poetry as a tool for expression, healing, and economic opportunity. What started as a grassroots tour has grown into a recognizable cultural movement with plans for expanded festivals, multimedia storytelling, and a forthcoming docu-series.

Her commitment to dialogue and transparency led to the creation of The Conversation Piece, a monthly artist panel discussion in partnership with Bailey Contemporary Arts (BaCA) in Pompano Beach. The series created intentional space for artists to speak candidly about creativity, mental health, economics, and the responsibility of art in society—bridging the gap between institutions and the people they serve.

Expanding her reach beyond the stage, Sarahca is also the Creator and Host of The Bottom Up Podcast—a hyper-local media platform centered on Pompano Beach and Broward County's Black history, present-day realities, and future possibilities. The podcast has quickly become a trusted civic and cultural voice, spotlighting artists, activists, entrepreneurs, and policymakers. With a growing YouTube subscriber base and expanding live audience components, Bottom Up is projected to surpass 1,000 subscribers and broader regional influence by the end of 2025, positioning itself as a leading model for community-centered Black media.

In the digital space, Sarahca has built a powerful presence as a TikTok influencer, amassing over 150,000 followers through the Kegel Krew—a wellness-forward community that blends humor, education, and empowerment around women's health, body awareness, and self-confidence. Through this platform, she has demonstrated her ability to build authentic, high-engagement audiences, translate lived experience into impact, and normalize conversations often pushed to the margins.

Most recently, Sarahca co-wrote Let the Good Times Rolle, an original stage production honoring the life and legacy of Emmy Award–winning actress and activist Esther Rolle, further cementing her role as a cultural preservationist committed to telling Black stories with depth, dignity, and nuance.

Despite her expansive portfolio, Sarahca remains deeply rooted in advocacy—using her voice to challenge inequities in arts access, economic opportunity, and representation both locally and abroad. When asked why she fights so passionately for the arts, she simply says:

"Educating oneself on the importance—or even the simple existence—of a thing or a person breeds understanding. Understanding breeds acceptance. Acceptance breeds responsibility. Responsibility breeds kindness. And kindness breeds love. It is a disservice to mankind to view the arts as a luxury for the elite rather than a necessity for all."

Through poetry, production, media, and movement-building, Sarahca Peterson continues to create platforms where voices are protected, stories are honored, and communities are empowered—proving that the arts are not an accessory to society, but its heartbeat.